Weve Been Using Coffee The Wrong Way; Its not the bean, Its The Berry!

January 30, 2010 -- The coffee bean is the source of that familiar aroma that fills countless homes every morning. It's a quick stop for an energy boost. It brews into an indulgent specialty drink. But as well-loved as coffee is, nobody ever thinks of it as a “health” drink.
That's because we've been using coffee the wrong way. In our enduring quest for the best coffee bean, we've missed the part of the coffee plant that nature provided to fortify our bodies and minds. The whole coffee fruit has been so overlooked that most people don't even know it exists.

It's the coffee fruit—not the bean—that is packed with antioxidants. And it's the fruit that has an inherent delightful, sweet flavor that's not an acquired taste. It's proving to be among the most nutrient-rich fruits known. It might even be safe to say that whole coffee fruit is nature’s own health breakthrough.

SoZo Global, LLC captured the essence of the coffee fruit in a groundbreaking functional beverage called SoZo®. The basis of the beverage is CoffeeBerry®, a pure form of whole coffee fruit with all the natural antioxidants and nutrients.

CoffeeBerry, made from whole coffee fruit (including the seed), is the proprietary ingredient in SoZo that sets it apart from all other nutritional drinks. SoZo is packaged in 25-ounce bottles and contains over 10,000 ORAC units in every 3-ounce serving. That’s the antioxidant equivalent of approximately 20 servings of fruits and vegetables.

“In terms of antioxidant power,” said Larry Cantrell, SoZo’s Chairman and CEO, “CoffeeBerry® is what fresh blueberries wish they could be. There’s just nothing else like it in the marketplace.”

Bert McClure
Online Serial Entrepreneur

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